Analysis of a village from the point of marketing

Vincze-Lendvai, Edina: Analysis of a village from the point of marketing. Review of faculty of engineering : analecta technica Szegedinensia 1. pp. 97-101. (2010)

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Abstract

There arc numerous smaller or bigger villages around the Lake Balaton. I chose Balatonszárszó from them to make a marketing analysis. First, I carried out a secondary research, and then I made an interview with the mayor of the township. On the basis of these results I made a SWOT-analysis for Balatonszárszó. The main argument is that the developing village is a perfect summer resort for people who like peaceful, quiet places.

Item Type: Article
Journal or Publication Title: Review of faculty of engineering : analecta technica Szegedinensia
Date: 2010
Number: 1
Page Range: pp. 97-101
ISSN: 1788-6392
Language: angol
Uncontrolled Keywords: Közgazdaságtudomány
Additional Information: Bibliogr.: p. 100-101. ; összefoglalás angol nyelven
Date Deposited: 2016. Oct. 15. 12:24
Last Modified: 2019. Jan. 07. 10:51
URI: http://acta.bibl.u-szeged.hu/id/eprint/11823

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