Vincze-Lendvai Edina: Analysis of a village from the point of marketing. In: Review of faculty of engineering : analecta technica Szegedinensia 1. pp. 97-101. (2010)
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Abstract
There arc numerous smaller or bigger villages around the Lake Balaton. I chose Balatonszárszó from them to make a marketing analysis. First, I carried out a secondary research, and then I made an interview with the mayor of the township. On the basis of these results I made a SWOT-analysis for Balatonszárszó. The main argument is that the developing village is a perfect summer resort for people who like peaceful, quiet places.
| Item Type: | Article |
|---|---|
| Journal or Publication Title: | Review of faculty of engineering : analecta technica Szegedinensia |
| Date: | 2010 |
| Number: | 1 |
| ISSN: | 1788-6392 |
| Page Range: | pp. 97-101 |
| Language: | English |
| Related URLs: | http://acta.bibl.u-szeged.hu/38401/ |
| Uncontrolled Keywords: | Közgazdaságtudomány |
| Additional Information: | Bibliogr.: p. 100-101. ; összefoglalás angol nyelven |
| Date Deposited: | 2016. Oct. 15. 12:24 |
| Last Modified: | 2021. Jan. 27. 09:41 |
| URI: | http://acta.bibl.u-szeged.hu/id/eprint/11823 |
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