The use of local values for tourism and rural development

Herbály-Hekli Katalin: The use of local values for tourism and rural development. In: Review of faculty of engineering : analecta technica Szegedinensia 2-3. pp. 88-95. (2010)

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After the change of the political-economic regime, since the 1990s, economic restructuring and subsequent crisis in agriculture have reduced the economic opportunities of rural communities. These - mostly negative - changes have limited rural communities' economic development options, making former development strategies less viable and forcing them to look for new ways to sustain themselves. One of the most popular, non-traditional rural development strategies has been tourism and its associated entrepreneurship-'partnership opportunities because of tourism's ability to bring in money and to generate jobs and support economic growth. The purpose of this study is to identify and examine those factors that have helped or could still help rural communities to develop tourism. A research work (with the help of surveys) was conducted with the participants of the tourism market. The results clearly demonstrate the importance of the community approach to tourism development and that rural tourism development and entrepreneurship cannot work without the participation and collaboration of the different partners (e.g. businesspeople, local governments, NGO-s, local people) directly and indirectly involved in tourism. This paper also reviews, how the principles of sustainable tourism have special relevance to the development of rural tourism, and examines how those principles can be put into practice. It considers the advantages of this approach, and offers guide-lines for future practitioners. Rural tourism is increasingly viewed as a panacea, increasing the economic viability of marginalised areas, stimulating social regeneration and improving the living conditions of rural settlements. Less developed areas, afflicted by debilitating rural poverty, have considerable potential in attracting tourists in search of new, authentic experiences in areas of unexploited natural and cultural riches. This paper proves - the above mentioned statement - that the clustering of activities and attractions, and the development of rural tourism routes, stimulates co-operation and partnerships between local people, institutions and mostly the neighbouring areas. The other aim of this paper is trying to outline the complexity of rural development processes that specifically relate to the phenomenon of multifunctionality. Conclusions: local people were active in giving information about their work and plans - they need help (e.g. EU support, education) in participating in the tourism market - there are local values of the settlements that have not been utilized yet but can be developed into a tourism supply - the surroundings (e.g. road infrastructure) of the settlements are very important Aims: - organise an attitude-shaping complex communication campaign serving the conceptual and framework system of sustainable tourism (e.g. to inform farmers or local people about how to start an agro-tourism business) - compile a specific appeals register for the settlements/sub-regions - design a leaflet with the most important information for tourists (Slovak example) organise and implement a profession-specific tourist cluster or Tourism Destination Management organisation (to strengthen co-operation).

Item Type: Article
Journal or Publication Title: Review of faculty of engineering : analecta technica Szegedinensia
Date: 2010
Number: 2-3
ISSN: 1788-6392
Page Range: pp. 88-95
Language: English
Related URLs:
Uncontrolled Keywords: Közgazdaságtudomány
Additional Information: Bibliogr.: 95. p. ; összefoglalás angol nyelven
Date Deposited: 2016. Oct. 15. 12:24
Last Modified: 2021. Jan. 27. 09:49

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