The effect of consumer ethnocentrism on the evaluation of food product attributes

Hámori, Judit and Horváth, Ágnes: The effect of consumer ethnocentrism on the evaluation of food product attributes. In: Review of faculty of engineering : analecta technica Szegedinensia 3-4. pp. 68-74. (2012)

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Abstract

Nowadays it is a typical food consumption trend, that beside the delectability of foods (taste, odour, colour, etc.) the convenience (ready-to-eat food; fast food, catering etc.), health (traceability, additive free foods, food components, etc.) and ethical attributes (preference of national, regional products, fair-trade, sustainable consumption, etc.) are highlighted, too. Foodstuffs' confidence and information search attributes came to the front instead of experience characteristics during consumers' food choosing decisions. In the local products, different trends are manifest. Consumer ethnocentrism strengthens the preference of home products, bccausc consumers suppose, that if one prefers national products to foreign ones, it supports the home country's economy and choosing foreign product can be harmful for the economy. According to previous researches, ethnocentrism influences the evaluation of home products in a positive way (Sharma, Shimp and Shin, 1995; Balabanis and Diamantopoulos, 2004). Ethnocentrism is a global phenomenon, but there are several attributes, which influence the degree of ethnocentrism: demographic factors, culture, lifestyle, economic development. The population of developed countries is more ethnocentric, than the population of less developed countries. The more import products threaten the economic situation of the country, the more the ethnocentrism influences product choice. (Sharma, Shimp and Shin, 1995; Balabanis and Diamantopoulos, 2004) According to the relevant surveys elder consumers are more ethnocentric, than younger, because they are more conservative keep habits and traditions and rejecting modem values (Javalagi, 2005; Witkowski, 1998; Malota, 2003). The aim of our present research is to determine the ethnocentrism's impact on product preferences and how the locality appears as a viewpoint on food product choices in case of young (18- 26 years) consumers. The survey was carried out in three countries. Two post-socialist countries, who accessed EU "newly': Hungary (Szent István University) and Poland (Warsaw University of Life Sciences) and one 'old EU member state': Germany (University of Hohenheim). Standardized questionnaire was used for the survey, data were analysed by SPSS 17.0 software.

Item Type: Article
Journal or Publication Title: Review of faculty of engineering : analecta technica Szegedinensia
Date: 2012
Number: 3-4
ISSN: 1788-6392
Page Range: pp. 68-74
Language: angol
Uncontrolled Keywords: Mérnöki tudományok
Additional Information: Bibliogr.: 74. p. ; összefoglalás angol nyelven
Date Deposited: 2016. Oct. 15. 12:24
Last Modified: 2019. Jan. 04. 10:59
URI: http://acta.bibl.u-szeged.hu/id/eprint/11918

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