Leveraging marketing performance through information technology use

Révész, Balázs and Törőcsik, Mária: Leveraging marketing performance through information technology use. In: Proceedings of the "Scientific Management" and management science today International Scientific Conference, (1). pp. 395-405. (2013)

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Item Type: Article
Journal or Publication Title: Proceedings of the "Scientific Management" and management science today International Scientific Conference
Date: 2013
Volume: 1
ISBN: 978 963 306 176 3
Page Range: pp. 395-405
Language: angol
Event Title: Principles of Scientific Management : International Scientific Conference, 2011, Szeged
Uncontrolled Keywords: Taylor Frederick Winslow, Marketing, Információs technológia
Additional Information: Bibliogr.: p. 403-405.
Date Deposited: 2016. Oct. 17. 10:38
Last Modified: 2016. Oct. 17. 10:38
URI: http://acta.bibl.u-szeged.hu/id/eprint/32189

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