Prónay Szabolcs and Hetesi Erzsébet and Veres Zoltán: Status based consumption in Hungary. In: The diversity of research at the Szeged Institute of Business Studies. pp. 43-57. (2011)
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Abstract
The intention of this research is to explore how much a special type of segmentation – lifestyle-based segmentation – can be used in a Hungarian market setting. The goal is to find the answers to the question of what explanatory force lifestyle typologies have and whether it is indeed outdated to analyse consumption patterns based on traditional socio-demographic and status characteristics in Hungary. The results of the qualitative part show that price and discretionary income very often constitute an important limitation to purchases. Quantitative findings – from cluster analysis – indicate that lifestyle-based segmentation is most useful when examining the consumption patterns of the middle class.
| Item Type: | Book Section |
|---|---|
| Heading title: | The various facets of marketing |
| Journal or Publication Title: | The diversity of research at the Szeged Institute of Business Studies |
| Date: | 2011 |
| ISSN: | 1588-8533 |
| Page Range: | pp. 43-57 |
| Series Name: | SZTE Gazdaságtudományi Kar közleményei |
| Language: | English |
| Related URLs: | http://acta.bibl.u-szeged.hu/37422/ |
| Uncontrolled Keywords: | Fogyasztási szokások - Magyarország - kutatási beszámoló - 21. sz. |
| Additional Information: | Bibliogr.: p. 55-57. ; összefoglalás angol nyelven |
| Subjects: | 05. Social sciences 05. Social sciences > 05.02. Economics and business |
| Date Deposited: | 2016. Oct. 17. 10:39 |
| Last Modified: | 2022. Mar. 02. 15:29 |
| URI: | http://acta.bibl.u-szeged.hu/id/eprint/36283 |
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