The role of collaborative filtering in marketing

Majó Zoltán and Révész Balázs: The role of collaborative filtering in marketing. In: The diversity of research at the Szeged Institute of Business Studies. pp. 59-71. (2011)

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In the past few years, there have been many lectures and articles about products that sell well via the Internet. Books, CD’s, videos, computers and home electronic devices are among the items found on current bestseller lists and on the shelves of the largest online stores. There are tools available, as outlined in this paper, that can aid the efficient online marketing of these products and the sales of these can be supported using recommender systems. The collaborative filtering technique, also described in this research paper, has been employed by market leading US dotcom companies with great success in recent years. Because of said marketing success, the appearance of European recommendation systems can be anticipated very soon.

Item Type: Book Section
Heading title: The various facets of marketing
Journal or Publication Title: The diversity of research at the Szeged Institute of Business Studies
Date: 2011
ISSN: 1588-8533
Page Range: pp. 59-71
Series Name: SZTE Gazdaságtudományi Kar közleményei
Language: English
Related URLs:
Uncontrolled Keywords: Marketing - online
Additional Information: Bibliogr.: p. 70-71. ; összefoglalás angol nyelven
Subjects: 05. Social sciences
05. Social sciences > 05.02. Economics and business
Date Deposited: 2016. Oct. 17. 10:39
Last Modified: 2022. Mar. 02. 15:24

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