The role of relationship marketing and communication at public utility services in the process of market deregulation

Hetesi, Erzsébet and Révész, Balázs: The role of relationship marketing and communication at public utility services in the process of market deregulation. SZTE Gazdaságtudományi Kar közleményei. pp. 23-41. (2011)

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Item Type: Article
Journal or Publication Title: SZTE Gazdaságtudományi Kar közleményei
Date: 2011
Page Range: pp. 23-41
ISSN: 1588-8533
Language: angol
Heading title: The various facets of marketing
Uncontrolled Keywords: Public relations, Marketing módszer, Kommunikáció hatékonyság
Additional Information: Bibliogr.: p. 39-41.
Date Deposited: 2016. Oct. 17. 10:39
Last Modified: 2016. Oct. 17. 10:39
URI: http://acta.bibl.u-szeged.hu/id/eprint/36341

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