The role of relationship marketing and communication at public utility services in the process of market deregulation

Hetesi, Erzsébet and Révész, Balázs: The role of relationship marketing and communication at public utility services in the process of market deregulation. In: The diversity of research at the Szeged Institute of Business Studies. pp. 23-41. (2011)

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Item Type: Book Section
Heading title: The various facets of marketing
Journal or Publication Title: The diversity of research at the Szeged Institute of Business Studies
Date: 2011
ISSN: 1588-8533
Page Range: pp. 23-41
Series Name: SZTE Gazdaságtudományi Kar közleményei
Language: angol
Related URLs: http://acta.bibl.u-szeged.hu/37422/
Uncontrolled Keywords: Public relations, Marketing módszer, Kommunikáció hatékonyság
Additional Information: Bibliogr.: p. 39-41.
Date Deposited: 2016. Oct. 17. 10:39
Last Modified: 2020. Jul. 16. 08:08
URI: http://acta.bibl.u-szeged.hu/id/eprint/36341

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