Kuba Péter and Málovics Éva: The contradictions of health service through reflection of the doctor-patient relationship. In: The diversity of research at the Szeged Institute of Business Studies. pp. 117-130. (2011)
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Abstract
In spite of the fact that the concepts of marketing and competition are considered to be an unrelated trend in health provision, the medical community has been forced into the competition. This competition has even widened to the Hungarian Health Service to preserve basic working conditions such as devices, instruments, and the battle to overcome the lower wages (Lantos–Simon 2005). The fact that it is worth taking marketing aspects into consideration when analyzing the doctor-patient relationship can be considered a relatively new matter of consideration. The independent parameter of the research model used is the putative competence of first the provider, and then the consumer. The providers of the services are typically experts, who estimate risks according to professional aspects and methods (or how they define tasks). The dependent parameter is the perceived risk which is bilateral concerning the service (Veres 2003). One of the arbitrating factors is trust, which can be considered as an inclination to risk-taking behaviour and the other is patient’s putative competence. The following conclusions were proven in this research paper: 1. In Hungary, the trust-level of the doctor-patient relationship is low; therefore the perceived risk is high. 2. The level of trust in the system is also low concerning health service. 3. Due to the above mentioned factors; both participants are dissatisfied with the level of communication, cooperation and of the partner’s social competences. During this research, focus group interviews and semi-structured personal interviews were used to prepare quantitative analyses. The results of these qualitative investigations will also be presented. The benefit of this research can be established, due to the fact that bilateral risk can be reduced by appropriate risk communication. Consequently, communication can be a risk– managing instrument if the participants of the transaction decide to take advantage of it.
| Item Type: | Book Section |
|---|---|
| Heading title: | Bilateral risk perception in services |
| Journal or Publication Title: | The diversity of research at the Szeged Institute of Business Studies |
| Date: | 2011 |
| ISSN: | 1588-8533 |
| Page Range: | pp. 117-130 |
| Series Name: | SZTE Gazdaságtudományi Kar közleményei |
| Language: | English |
| Related URLs: | http://acta.bibl.u-szeged.hu/37422/ |
| Uncontrolled Keywords: | Orvos-beteg kapcsolat, Egészségügyi ellátás - Magyarország - 21. sz., Marketing |
| Additional Information: | Bibliogr.: p. 129-130. ; összefoglalás angol nyelven |
| Subjects: | 03. Medical and health sciences 03. Medical and health sciences > 03.03. Health sciences 05. Social sciences 05. Social sciences > 05.02. Economics and business |
| Date Deposited: | 2016. Oct. 17. 10:39 |
| Last Modified: | 2022. Mar. 02. 15:16 |
| URI: | http://acta.bibl.u-szeged.hu/id/eprint/36361 |
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