The increasing importance of pricing

Rekettye Gábor: The increasing importance of pricing. In: The diversity of research at the Szeged Institute of Business Studies. pp. 13-22. (2011)

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There are clear economic and managerial trends which have a great influence on the pricing policy of companies in the emerging millennium. Variances can be found in the upper limit and lower limit of possible pricing decisions which move in opposite directions, giving a broader field for price considerations. Consideration should be taken with the possible distribution of this incremental value. In the latter part of this research paper, research gives insight on some new pricing techniques like: product line pricing, pricing of services, and the decreasing differences in international pricing. As a conclusion, it is recommended that company managers should dispense from using the old formula of “cost-plus-profit” pricing in favour of more profitable techniques.

Item Type: Book Section
Heading title: The various facets of marketing
Journal or Publication Title: The diversity of research at the Szeged Institute of Business Studies
Date: 2011
ISSN: 1588-8533
Page Range: pp. 13-22
Series Name: SZTE Gazdaságtudományi Kar közleményei
Language: English
Related URLs:
Uncontrolled Keywords: Árpolitika - nemzetközi, Árképzés
Additional Information: Bibliogr.: p. 21-22. ; összefoglalás angol nyelven
Subjects: 05. Social sciences
05. Social sciences > 05.02. Economics and business
Date Deposited: 2016. Oct. 17. 10:39
Last Modified: 2022. Mar. 02. 15:37

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