Customers opinion on the Mizse mineralwater in Kecskemét and its neighbouring settlements

Zsótér, B. and Balog, R.: Customers opinion on the Mizse mineralwater in Kecskemét and its neighbouring settlements. Review of faculty of engineering : analecta technica Szegedinensia, (9) 1. pp. 7-11. (2015)

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Abstract

In this article we studied one aspect of consumer’s habit, namely the consumption of mineral water in the middle of Hungary. We applied so-called multiple methodology during the field work. We carried out a questionnaire survey as main method of research in CBA-supermarkets of three different settlements. The major part of the consumers considered the price as the most important factor of purchase. They beleived the secret of the success of ’Mizse’ in it. The interest in the pack of 0.5 litre was surprisingly great. The product of this size of packing has been released later. Almost 58% of the costumers buying ’Mizes-water’ would certainly try the fizzy drink called ’Mizse-lemon soda’, too. The initial results echoe the need of further investigation.

Item Type: Article
Journal or Publication Title: Review of faculty of engineering : analecta technica Szegedinensia
Date: 2015
Volume: 9
Number: 1
Page Range: pp. 7-11
ISSN: 2064-7964
Language: angol
Uncontrolled Keywords: Fogyasztási szokások - ásványvíz
Additional Information: BIbliogr.: p. 9-11. ; ill. ; összefoglalás angol nyelven
Date Deposited: 2017. Jun. 26. 13:53
Last Modified: 2019. Jan. 03. 13:20
URI: http://acta.bibl.u-szeged.hu/id/eprint/41899

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