Online üzleti modellek vizsgálata Magyarországon

Schmuck, Roland: Online üzleti modellek vizsgálata Magyarországon. In: Taylor : gazdálkodás- és szervezéstudományi folyóirat, (9) 2. pp. 197-202. (2017)

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Online operations are getting more and more important for all companies, but there are companies with operations undividable from the internet. The research analyses these online business models, in focus of their usage in Hungary based on a survey. 799 Hungarian companies were asked about their operations. This paper shows the results of the survey describing the spread of online business models in Hungary. The proportion of online business models in all business models is unveiled. Companies are categorized into different online business model groups based on the author’s previous researches. The Hungarian results are compared with international results as well. The results show that 34.4% of companies state that their operations are undividable from the internet, but truly online businesses count for only 0.4% of Hungarian companies.

Item Type: Article
Journal or Publication Title: Taylor : gazdálkodás- és szervezéstudományi folyóirat
Date: 2017
Volume: 9
Number: 2
ISSN: 2064-4361
Page Range: pp. 197-202
Language: Magyar, angol nyelvű összefoglalóval
Uncontrolled Keywords: Kereskedelem - elektronikus - Magyarország
Additional Information: Bibliogr.: 202. p.
Date Deposited: 2017. Jun. 19. 11:20
Last Modified: 2018. Jun. 26. 14:55

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