A fővárosi stratégiai modell bővítésének, illetve a településmarketing területén történő felhasználásának lehetőségei = Opportunities of expansion and application of the Budapest strategic model in the field city marketing

Tatárné Varga, Ivett: A fővárosi stratégiai modell bővítésének, illetve a településmarketing területén történő felhasználásának lehetőségei = Opportunities of expansion and application of the Budapest strategic model in the field city marketing. In: Taylor : gazdálkodás- és szervezéstudományi folyóirat, (8) 1. pp. 5-13. (2016)

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Abstract

This study introduces the Budapest strategic management model that was introduced in 2010 and its results within a 5-year period. At the same time, the study proposes further expansion and broadening of the model and its applied synergies. Besides a short introduction of the model, further potential areas are represented and modelled within this paper in the field of synergies, by taking into account the need of increasing the absorption of financial resources both in the field of the European Union funding and in other financial areas. Also in relation both to the projects have already been finished and to the ongoing ones, potential opportunities in the field of city marketing will be introduced. Keywords: strategic management model and planning, increase of fundingabsorption, city marketing.

Item Type: Article
Journal or Publication Title: Taylor : gazdálkodás- és szervezéstudományi folyóirat
Date: 2016
Volume: 8
Number: 1
ISSN: 2064-4361
Page Range: pp. 5-13
Uncontrolled Keywords: Településmarketing, Területfejlesztés
Additional Information: Bibliogr.: 13. p. ; Összefoglalás angol nyelven
Date Deposited: 2018. Jun. 21. 15:52
Last Modified: 2018. Jun. 21. 15:52
URI: http://acta.bibl.u-szeged.hu/id/eprint/54933

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