Bottyán István: A bajai halfőző fesztivál gazdasági jelentőségének, valamint lehetséges turisztikai akcelerátor szerepének vizsgálata = The Baja fish-soup festival: its economic significance and potential as a tourism accelerator. In: Köztes-Európa : társadalomtudományi folyóirat, (9) 1-2. pp. 241-249. (2017)
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Abstract
Festivals can play a variety roles in the life of a region, a city, and a small town. They can have community cohesive role, heritage conservation, touristic experience, but beyond these can be the key elements of the local tourism industry or the economical accelerators of the local economy.1 In addition to these direct goals, I would like to emphasize the so far little examined function of the festival, its communication power too. Accordance with all these positive effects, I will also examine the possible negative externalities of festivals, both from the public and from the visitors side as well. The purpose of my present work is to provide a brief insight into the changing of these roles – a kind of festival evolution – in the financial role of the festivals in the local economy and in the perception of the local community’s “total profit”. This paper is based on a questionnaire surveys were taken in 2016 and 2017 of a total of 608 festival visitors and slightly more than 400 local residents, delivering representative results.
Item Type: | Article |
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Heading title: | Marketing |
Journal or Publication Title: | Köztes-Európa : társadalomtudományi folyóirat |
Date: | 2017 |
Volume: | 9 |
Number: | 1-2 |
ISSN: | 2064-437X |
Page Range: | pp. 241-249 |
Related URLs: | http://acta.bibl.u-szeged.hu/54761/ |
Uncontrolled Keywords: | Turizmus - Magyarország - regionális, Halfőző fesztivál - Baja, Marketing |
Additional Information: | Bibliogr.: 249. p. ; Összefoglalás angol nyelven |
Date Deposited: | 2018. Jun. 21. 12:54 |
Last Modified: | 2021. May. 07. 14:16 |
URI: | http://acta.bibl.u-szeged.hu/id/eprint/55041 |
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