The role of human resource development on organizational effectiveness considering the mediating role of internal marketing = Az emberi erőforrás menedzsment szerepe a szervezeti hatákonyságban a belső marketing mediátor szerepének tükrében

Kareem, Mohanad Ali and Mezei, Cecília: The role of human resource development on organizational effectiveness considering the mediating role of internal marketing = Az emberi erőforrás menedzsment szerepe a szervezeti hatákonyságban a belső marketing mediátor szerepének tükrében. Köztes-Európa : társadalomtudományi folyóirat, (10) 1. pp. 57-67. (2018)

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Abstract

This paper attempts to demonstrate the important linkage between human resource development (HRD) and internal marketing (IM) to achieve the organizational effectiveness (OE), and it aims to highlight the effect of human resource development strategies on organizational effectiveness with the mediating role of internal marketing practices. We explore the effects of human resource developments, internal customer satisfaction and commitment and organizational effectiveness. This paper is conceptual and the approach adopted is analytical. Extant research and concepts have been used to develop propositions and to discuss both research and managerial implications, and as a result, first of all, the present paper reviews the relevant literature about IM, HRM and the link between IM and HRD. The study has found that internal marketing strongly supports the relationship between HRD and organizational effectiveness and the satisfaction of internal customers influences customer satisfaction and loyalty before affecting the profitability and growth of the company. Based on research findings, insightfully this study suggested leveraging human resource development to enhance organizational performance.

Item Type: Article
Journal or Publication Title: Köztes-Európa : társadalomtudományi folyóirat
Date: 2018
Volume: 10
Number: 1
Page Range: pp. 57-67
ISSN: 2064-437X
Uncontrolled Keywords: Munkaerőgazdálkodás - vállalati, Munkaszervezés - vállalati, Vezetéstudomány, Marketing
Additional Information: Bibliogr.: p. 65-67. ; Összefoglalás angol nyelven
Date Deposited: 2018. Jun. 20. 14:27
Last Modified: 2018. Jun. 29. 10:09
URI: http://acta.bibl.u-szeged.hu/id/eprint/55060

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