Company support for employee volunteering

Csovcsics Andrea: Company support for employee volunteering. In: New Ideas in a Changing World of Business Managament and Marketing. pp. 79-90. (2015)

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Corporate Social Responsibility (CSR) is widely accepted today. The repertoire of methods, instruments and rules of corporate social responsibility is rapidly expanding. In its focus are internal and external stakeholders on the one hand, and the intention of increasing the quality of society and enhancing welfare in a sustainable way on the other. The goal of long term survival and operation is no longer just sheer profit but also social and environmental sustainability, that is, the harmony created between the firm and its environment, which has become equally important. These days corporate social responsibility as a trend is spreading rapidly, and so is Company Support for Employee Volunteering (CSEV), which is an initiative of CSR. The number of companies where company support for employee volunteering is an organic part of the company strategy is increasing. Employers support their employees’ efforts to get involved in voluntarism in countless different ways. Employers have an interest in supporting employee volunteering most of all because in this way they can guarantee and enhance the legitimacy of the company’s structure, work process and mission. If employees reinforce the company’s corporate social message and goal, and that these have infiltrated into the firm’s values, corporate and operative culture, they will contribute to strengthening the whole legitimacy of the corporation. It is the company’s goal to reinforce its external and internal legitimacy by corporate social activities, for example CSEV. The company sets goals which are accepted by society, and in realizing these goals it uses tools which are accepted by society too - this is the key of successful company performance. The following review tries to outline what kind of motivations companies have for CSR activities, including CSEV programs, and what the reasons are. In addition, it would like to show the different kinds of benefits of these activities. Based on Porter and Kramer’s work, it emphasizes the strategic and responsible applications of CSEV, as the best solution is the integration of social aims and business priorities.

Item Type: Book Section
Journal or Publication Title: New Ideas in a Changing World of Business Managament and Marketing
Date: 2015
Page Range: pp. 79-90
Uncontrolled Keywords: Vezetés - vállalati, Önkéntesség, Üzleti élet
Additional Information: Bibliogr: p. 89-90. ; összefoglalás angol nyelven
Date Deposited: 2019. May. 28. 13:58
Last Modified: 2019. May. 28. 13:58

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