The influence of values on the strategic orientations of entrepreneurs

Farkas Gergely and Kincsesné Vajda Beáta and Málovics Éva: The influence of values on the strategic orientations of entrepreneurs. In: Responsible Innovation. pp. 85-99. (2014)

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Abstract

According to Schwartz, behaviour is oriented by values through motivations. These values are expressed in the factors influencing the innovative entrepreneurial activities that are presented as different types of strategic orientations in the literature. Entrepreneurial orientation includes the dimensions of risk taking, innovativeness and pro-activeness. Learning orientation summarizes the existence of a common vision, a commitment to business and the ability to accept bottom-up initiatives in a well-defined approach. In our paper, we study whether there is a difference of values among entrepreneurs that have different levels of entrepreneurial and learning orientation. Our results suggest that Hungarian entrepreneurs differ from each other in several dimensions of fundamental values, along the two types of the aforementioned orientations. This may be important from the aspect of sustainable innovation, as our results indicate that the value of universality, which refers to the attitude towards sustainability and the protection of the environment, is positively related to learning orientation.

Item Type: Book Section
Journal or Publication Title: Responsible Innovation
Date: 2014
ISBN: 978-963-306-292-0
Page Range: pp. 85-99
Uncontrolled Keywords: Újítások - tanulmányok, Technológiai fejlődés - tanulmányok
Additional Information: Bibliogr.: p. 98-99. ; összefoglalás angol nyelven
Date Deposited: 2019. Apr. 25. 12:07
Last Modified: 2019. Apr. 25. 12:07
URI: http://acta.bibl.u-szeged.hu/id/eprint/57943

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