Magyarországi fürdők online jelenlétének vizsgálata

Lövei-Kalmár, Katalin: Magyarországi fürdők online jelenlétének vizsgálata. In: Taylor : gazdálkodás- és szervezéstudományi folyóirat, (10) 4. pp. 7-80. (2018)

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Due to the development programs, the supply and demand of Hungarian baths has been growing steadily in recent years. The guest turnover and revenue are significant, but are not territorially, seasonally distributed evenly, so aggregate annual capacity utilization rates are low. When addressing target groups, it is advisable to apply for free or cost-effective innovative marketing methods for the economical operation of baths. Changed tourism shopping process and customer acquisition habits are increasingly based on the Internet, including the site, search engine optimization and the role of social media. Therefore, in my own research I will examine the online appearance of 177 Hungarian baths (310 types) and the functions of the community in the media based on my own data collection. While the use of these surfaces has been widespread among the hotels for years, they do not use the image, website, newsletters, pop-up advertisements, and cookies in spas much lower and in many cases not consciously used. The pesence of baths' social media differs greatly from one provider to another. We can see some successful examples with a large base of followers, but there is a need for conscious activity, which is not at all close to the half of the examined baths. So practically both the site's use and social media have a lot of potential to get rewarded and cost-effective returning and new spa guests.

Item Type: Article
Other title: Examination of online presence of Hungarian baths
Journal or Publication Title: Taylor : gazdálkodás- és szervezéstudományi folyóirat
Date: 2018
Volume: 10
Number: 4
ISSN: 2064-4361
Page Range: pp. 7-80
Uncontrolled Keywords: Turizmus, Közösségi média, Marketing, Fürdők - Magyarország
Additional Information: Bibliogr.: p. 79-80. ; összefoglalás angol nyelven
Date Deposited: 2019. Jul. 29. 11:22
Last Modified: 2019. Jul. 29. 11:23

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