A személyiség "értéke" és annak post-mortem továbbélése

Szeghalmi, Veronika: A személyiség "értéke" és annak post-mortem továbbélése. In: Acta Universitatis Szegediensis : forum : publicationes doctorandorum juridicorum, (7). pp. 223-234. (2017)

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Abstract

Why would top luxury brands pay celebrity to front their advertising campaigns? The impersonation of these famous people seems to be a booming industry and it is undeniable that celebrities can sell virtually anything. The present article seeks to carry out along the lines of interpretation of the laws governing the commercial appropriation of fame after death. This “post-mortem right” means heirs can invoke the right long after the celebrity is dead. Comparing the different legal systems, the aim of this paper is to demonstrate how an appropriation of the production of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the personality.

Item Type: Article
Other title: The "value" of personality and its post-mortem existence
Journal or Publication Title: Acta Universitatis Szegediensis : forum : publicationes doctorandorum juridicorum
Date: 2017
Volume: 7
ISSN: 2063-5540
Page Range: pp. 223-234
Uncontrolled Keywords: Magánjog, Kereskedelmi jog, Személyiségi jogok
Additional Information: Bibliogr. a lábjegyzetekben ; összefoglalás angol nyelven
Date Deposited: 2019. Jul. 24. 05:18
Last Modified: 2019. Jul. 24. 05:18
URI: http://acta.bibl.u-szeged.hu/id/eprint/61918

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