Tetszik, nem tetszik : a Magyar Országgyűlés pártjainak lájkhálózata

Hajzer Gergő: Tetszik, nem tetszik : a Magyar Országgyűlés pártjainak lájkhálózata. In: Acta Universitatis Szegediensis : forum : publicationes doctorandorum juridicorum, (9). pp. 5-21. (2019)

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Abstract

The mediatization of politics has already affected political communication throughout history. By every new technological improvement, the shape of political communication has changed. With the fast spread of social media activity, the different political actors have appeared in the social media in order to get and maintain as much support as possible. In my empirical study I focus on the analysis of political party activity on Facebook. In the era of populist rhetoric the politicians tend to use more their social media network sites (especially Facebook) but as they mainly share the content of the official pages of their parties, my study focuses on the analysis of the network connection of political parties. More concretely the emphasis is on the network analysis of Hungarian political parties who have successfully got into the Parliament and can have an own faction. By picturing the like-network of these parties with the help of the Netvizz and Gephi programmes (Rieder 2008) we can get a clearer picture not just about the Facebook usage but also the connections of the examined political parties. Results show a shocking difference in both Facebook activity and connections between the parties. In the beginning of the research my assumption was that the party using Facebook in a more organized way and having more connections will also have the higher supporters and the better results in the elections. In my paper it is clearly visible that this is not the case. This research was supported by the project nr. EFOP-3.6.2-16-2017-00007, titled Aspects on the development of intelligent, sustainable and inclusive society: social, technological, innovation networks in employment and digital economy. The project has been supported by the European Union, co-financed by the European Social Fund and the budget of Hungary.

Item Type: Article
Other title: Like and being liked : Hungarian political party Facebook like-network analysis
Journal or Publication Title: Acta Universitatis Szegediensis : forum : publicationes doctorandorum juridicorum
Date: 2019
Volume: 9
ISSN: 2063-5540
Page Range: pp. 5-21
Related URLs: http://acta.bibl.u-szeged.hu/70548/
Uncontrolled Keywords: Kommunikáció - politikai, Média - közösségi, Média - elektronikus
Additional Information: Bibliogr. a lábjegyzetekben ; összefoglalás angol nyelven
Subjects: 01. Natural sciences
01. Natural sciences > 01.02. Computer and information sciences
01. Natural sciences > 01.02. Computer and information sciences > 01.02.01. Computer sciences, information science and bioinformatics
05. Social sciences
05. Social sciences > 05.08. Media and communications
Date Deposited: 2020. Dec. 02. 11:54
Last Modified: 2021. May. 26. 08:12
URI: http://acta.bibl.u-szeged.hu/id/eprint/70725

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