Mátyás Judit: A nyelvtudás és interkulturális szemléletmód szerepe a magyarországi turizmus-szektorban. In: Köztes-Európa : társadalomtudományi folyóirat, (12) 1. pp. 127-140. (2020)
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Abstract
Majority of the students decide to take a professional language examination in foreign languages (primarily in English and German), because they can utilize their previously acquired professional knowledge from their Hungarian language studies and on the other hand, expand their knowledge in foreign languages, which can be successfully utilized in the world of work later on. Effective marketing communication, the oral and written business communication is an important part of corporate activity and is a key condition for successful market entry in the tourism sector. The importance of foreign language knowledge and the intercultural communication, the knowledge of foreign cultures have become critical nowadays, and it has become increasingly necessary to boost tourism. One of the prerequisites for obtaining a diploma at Hungarian economic universities is the successful completion of a high-level general or intermediate professional business/economic language examination. Knowledge of foreign languages and intercultural communication in the tourism sector are indispensable because the majority of foreign visitors to our country expect smooth communication and administration, which requires foreign language knowledge from the Hungarian host.
| Item Type: | Article |
|---|---|
| Other title: | The importance of foreign language knowledge and interculturalism the tourism sector |
| Journal or Publication Title: | Köztes-Európa : társadalomtudományi folyóirat |
| Date: | 2020 |
| Volume: | 12 |
| Number: | 1 |
| ISSN: | 2064-437X |
| Page Range: | pp. 127-140 |
| Language: | Hungarian, English |
| Publisher: | Egyesület Közép-Európa Kutatására |
| Place of Publication: | Szeged |
| Related URLs: | http://acta.bibl.u-szeged.hu/71738/ |
| Uncontrolled Keywords: | Turizmus, Marketing, Idegen nyelv ismerete |
| Additional Information: | Bibliogr.: p. 138-140. ; összefoglalás angol nyelven |
| Subjects: | 05. Social sciences 05. Social sciences > 05.02. Economics and business 05. Social sciences > 05.07. Social and economic geography |
| Date Deposited: | 2021. Feb. 08. 15:33 |
| Last Modified: | 2023. Mar. 02. 15:16 |
| URI: | http://acta.bibl.u-szeged.hu/id/eprint/71808 |
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