Political communication of Hungarian parties in social networking platforms

Molnár Ferenc: Political communication of Hungarian parties in social networking platforms. In: Belvedere Meridionale, (33) 4. pp. 13-29. (2021)

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Abstract

In recent years, social media platforms are said to have a major impact on communication and communication technologies. More specifically, popular social networking platforms are increasingly employed in political context. Thus, this study examines the online performance of activities and approaches for political communication between Hungarian political parties and civilians in social networking platforms, video hosting services, as well as microblogging services. In order to examine these connections, the author conducted a web-based quantitate analysis and a semantic sentiment analysis to calculate the efficiency and sentiment of social media posts created by political parties. According to the research results, Hungarian political parties underutilize the inherent communication potential of social networking platforms, especially on YouTube and Twitter.

Item Type: Article
Heading title: Tanulmányok
Journal or Publication Title: Belvedere Meridionale
Date: 2021
Volume: 33
Number: 4
ISSN: 2064-5929
Page Range: pp. 13-29
Language: English
Related URLs: http://acta.bibl.u-szeged.hu/74209/
DOI: 10.14232/belv.2021.4.2
Uncontrolled Keywords: Kommunikáció - politikai, Média - közösségi
Additional Information: Bibliogr.: p. 25-29. ; összefoglalás angol nyelven
Date Deposited: 2022. Jan. 25. 14:42
Last Modified: 2022. Jan. 25. 15:39
URI: http://acta.bibl.u-szeged.hu/id/eprint/74217

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