Beyond the questionnaires : an attempt to understand self-driving car acceptance by women through using movies and VR simulation

Gábor Brigitta; Lukovics Miklós: Beyond the questionnaires : an attempt to understand self-driving car acceptance by women through using movies and VR simulation.

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Absztrakt (kivonat)

Among the technological novelties of the digital revolution, the self-driving car is considered to be a radical innovation stand-out which will revolutionize the habits of people living in civilization. The technological development of these cars is in its last stages, but the preparedness of consumers is lagging behind. General impression is not uniform by gender: women in developed nations tend to be unenthusiastic about self-driving cars, which could threaten their entrance on the market. Furthermore, in mainstream research (TAM, UTAUT), attitude towards the technology has been measured by questionnaire and less than 10% of respondents can respond based on real experience. The aim of our research is, on the one hand, to explore methods by which subjects express their attitudes towards self-driving cars based on their own experiences, and, on the other hand, to examine the impact of their own experiences on the opinions of rejecting groups.

Mű típusa:	Konferencia vagy workshop anyag
Rovatcím:	Changing business environment and new business models
Befoglaló folyóirat/kiadvány címe:	Proceedings of the European Union’s Contention in the Reshaping Global Economy
Dátum:	2022
ISBN:	978-963-306-852-6
Oldalak:	pp. 285-303
Nyelv:	angol
Kiadás helye:	Szeged
Konferencia neve:	The European Union’s contention in the reshaping global economy (2022) (Szeged)
Befoglaló mű URL:	http://acta.bibl.u-szeged.hu/75064/
DOI:	10.14232/eucrge.2022.18
Kulcsszavak:	Innováció, Önvezető autó, VR-szimuláció
Megjegyzések:	Bibliogr.: p. 300-303. ; ill. ; összefoglalás angol nyelven
Szakterület:	05. Társadalomtudományok 05. Társadalomtudományok > 05.02. Közgazdasági és gazdálkodástudományok
Feltöltés dátuma:	2022. már. 29. 14:52
Utolsó módosítás:	2022. nov. 08. 13:09
URI:	http://acta.bibl.u-szeged.hu/id/eprint/75082

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