The marketing of hunting tourism in South-East Hungary

Bodnár Károly and Kállai Krisztina and Skobrák Bodnár Erika: The marketing of hunting tourism in South-East Hungary. In: Review on agriculture and rural development, (4) 1-2. pp. 58-67. (2015)

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The aim of this study was to highlight certain aspects concerning the hunting tourism activity in the Southern Great Plain Region in Hungary. The study is focused on the hunting tourism services provided both for domestic and foreign hunters (form of hunting, game species, guiding, accommodation, catering, etc.) by hunting associations and other enterprises and their appearance on the Internet. A SWOT analysis was carried out on the offers of hunting tourism activities and its marketing. The developed marketing communication is not widespread at these regions, because only a few hunting lodges are advertised and can be found information on the Internet. It is more complicated to find websites about specifically the hunting lodges, and not just some words about them on the websites of hunting associations. On the other hand, some places have a well-managed website with adequate information, online booking, GPS coordination, and last but not least, an attracting design. A part of the hunting tourism providers still do not have any advertisements, their business is based on their previous partnership.

Item Type: Article
Journal or Publication Title: Review on agriculture and rural development
Date: 2015
Volume: 4
Number: 1-2
ISSN: 2063-4803
Page Range: pp. 58-67
Language: English
Publisher: University of Szeged Faculty of Agriculture
Place of Publication: Hódmezővásárhely
Related URLs:
Uncontrolled Keywords: Vadászturizmus - Magyarország - regionális, Marketing
Additional Information: Bibliogr.: p. 66-67. ; ill. ; összefoglalás angol nyelven
Subjects: 04. Agricultural sciences
04. Agricultural sciences > 04.01. Agriculture, forestry and fisheries
Date Deposited: 2022. Jun. 17. 12:42
Last Modified: 2022. Jun. 17. 12:42

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