Marciniak Róbert and Móricz Péter and Baksa Máté: Promotion of an industry : trends and expectations of digital transformation in the Hungarian business services sector.
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Abstract
In this paper, we explore the current trends of and future expectations for digital transformation projects in Business Service Centres (BSCs) in Hungary. We carried out fifteen interviews with senior technology experts and executives in three Hungarian based BSCs of multinational parent companies to examine individual transformation projects. We also used quantitative data from large-scale surveys on the sector to get an overview of general practices. We reviewed the use of advanced technologies like robotic process automation, predictive analytics, chatbots, and artificial intelligence. We found that BSCs had mostly The consequences automated massively repeated processes and that this automation had liberated employees for more creative tasks. of this transition are threefold: (1) BSCs can reinforce their position as business partners of their global parents, (2) creative assignments are more attractive for prospective and current employees in a labour market characterized by a shortage of suitable personnel, (3) employees usually do not fear the possibility of job loss due to automation and digital transformation.
| Item Type: | Conference or Workshop Item |
|---|---|
| Heading title: | Business development |
| Journal or Publication Title: | Proceedings of the Central European PhD Workshop on Technological Change and Development |
| Date: | 2020 |
| Volume: | 4 |
| ISBN: | 978-963-306-741-3 |
| Page Range: | pp. 45-60 |
| Language: | English |
| Publisher: | Faculty of Economics and Business Administration Doctoral School in Economics |
| Place of Publication: | Szeged |
| Event Title: | Central European PhD Workshop on Technological Change and Development |
| Event Type: | Conference |
| Event Location: | Szeged |
| Event Dates: | 2019. április |
| Related URLs: | https://acta.bibl.u-szeged.hu/77650/ |
| Uncontrolled Keywords: | Üzleti élet |
| Additional Information: | Bibliogr.: p. 59-60. ; összefoglalás angol nyelven |
| Subjects: | 05. Social sciences 05. Social sciences > 05.02. Economics and business |
| Date Deposited: | 2022. Dec. 06. 09:00 |
| Last Modified: | 2022. Dec. 06. 09:00 |
| URI: | http://acta.bibl.u-szeged.hu/id/eprint/77653 |
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