A game changer : exploring and exploiting cloud computing

Füzes Péter and Szabó Roland Zs. and Gódor Zoltán: A game changer : exploring and exploiting cloud computing.

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Abstract

Even Fortune 500 firms can disappear quickly because many of them fall into an exploitation trap. Examples show that certain organizations – that manifest ambidextrous features – can avoid the exploitation trap. But, how do they manage it? The Authors tracked the digital transformation of a Fortune 500 company in order to understand the strategic and organizational challenges and solutions to becoming resilient and prosperous. A cutting-edge example is shown in the paper about how an industry leader can exploit traditional industry while exploring and exploiting new ones and their markets at the same time. The Authors found that shaping an industry needs strong top-down leadership, and strong alignment between markets, strategy, and the configuration of the firm.

Item Type:	Conference or Workshop Item
Heading title:	Innovation
Journal or Publication Title:	Proceedings of the Central European PhD Workshop on Technological Change and Development
Date:	2020
Volume:	4
ISBN:	978-963-306-741-3
Page Range:	pp. 240-256
Language:	English
Publisher:	Faculty of Economics and Business Administration Doctoral School in Economics
Place of Publication:	Szeged
Event Title:	Central European PhD Workshop on Technological Change and Development
Event Type:	Conference
Event Location:	Szeged
Event Dates:	2019. április
Related URLs:	https://acta.bibl.u-szeged.hu/77650/
Uncontrolled Keywords:	Vezetés - vállalati
Additional Information:	Bibliogr.: p. 254-256. ; ill. ; összefoglalás angol nyelven
Subjects:	05. Social sciences 05. Social sciences > 05.02. Economics and business
Date Deposited:	2022. Dec. 06. 11:02
Last Modified:	2022. Dec. 06. 11:02
URI:	http://acta.bibl.u-szeged.hu/id/eprint/77663

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