Possibilities for the analysis of fruit and vegetable consumption based on a transtheoretical dynamic COM-B model

Sipos László and Nyitrai Ákos and Ketata Mohamed Ali and Tóth Arnold: Possibilities for the analysis of fruit and vegetable consumption based on a transtheoretical dynamic COM-B model. In: Élelmiszervizsgálati közlemények, (65) 1. pp. 2388-2395. (2019)

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Abstract

The objective of the transtheoretical dynamic COM-B (Capability, Opportunity, Motivation-Behavior) model is to understand why people take risks when it comes to their health and why they do not follow the instructions to protect their health. The model has been developed as the central part of a larger behavioral system called the Behavior Change Wheel (BCW), the goal of which is to assist the designers of a given intervention with factual data during the process leading from the behavioral analysis of the problem to the planning of the intervention. The COM-B model has been successfully applied in many cases. When increasing the consumption of fruits and vegetables, an essential condition for behavior change is that people have the ability, opportunity and motivation to change. The behavior was measured by the annual per capita spending on vegetables, potatoes and fruits, based on HKF (Household Budget Surveys), the latter being published in the STADAT issued by the Hungarian Central Statistical Office. It was assumed that the capability can be approximated by the expenditure on “Higher education“, the opportunity by the expenditure on “Gardens, plants and flowers, and motivation by the expenditure on “Sport, camping goods “, “Indoor sports equipment” and “Sports equipment, camping equipment “. A correlation was demonstrated between the expenditure on fruits, vegetables and potatoes and the expenditure on flowers, gardening and sports, however, there was no correlation in the case of money spent on higher education.

Item Type: Article
Other title: A zöldség- és gyümölcsfogyasztás vizsgálatának lehetősége az elméleteken átívelő dinamikus COM-B modell alapján
Heading title: Tudomány = Science
Journal or Publication Title: Élelmiszervizsgálati közlemények
Date: 2019
Volume: 65
Number: 1
ISSN: 0422-9576
Page Range: pp. 2388-2395
Language: English
Publisher: WESSLING Nemzetközi Kutató és Oktató Központ Közhasznú Nonprofit Kft.
Place of Publication: Budapest
Related URLs: http://acta.bibl.u-szeged.hu/79008/
Uncontrolled Keywords: Fogyasztói magatartás, Gyümölcsfogyasztás, Zöldségfogyasztás
Additional Information: Bibliogr.: p. 2393-2395. ; összefoglalás angol nyelven
Subjects: 02. Engineering and technology
02. Engineering and technology > 02.10. Other engineering and technologies
02. Engineering and technology > 02.10. Other engineering and technologies > 02.10.02. Food and beverages
Date Deposited: 2023. Jul. 11. 09:37
Last Modified: 2023. Aug. 26. 08:11
URI: http://acta.bibl.u-szeged.hu/id/eprint/79265

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