Merkovity Norbert: A félelem- és figyelemalapú politika közös metszetei a politikai kommunikációban. In: Acta Universitatis Szegediensis : forum : acta juridica et politica, (14) 1. pp. 141-156. (2024)
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The study explores the strategic use of fear in political communication, emphasizing its effectiveness in shaping public opinion and influencing electoral outcomes. Fear captures attention, disrupts rational thinking, and stimulates urgent reactions, making it a powerful tool in political campaigns. This paper examines how political actors utilize fear to garner and maintain public attention, influence voters, and achieve political goals. Fear’s manipulation in political science is a well-documented strategy used to influence public opinion and achieve favorable electoral results. Its directness and ability to provoke spontaneous reactions can override rational decision-making, directing public attention to specific issues or threats. Understanding and investigating the use of fear in politics reveals significant insights into human psychology, media mechanisms, and political strategy. Fear, as an ancient emotion, has profound psychological impacts on behavior, especially in political communication. It can capture attention and prompt immediate reactions, making it a potent tool in campaigns and governance. Fear affects cognitive processes and behavioral outcomes, often leading to heuristic thinking, simplifying political messages, and enhancing their effectiveness. However, fear’s influence extends beyond individual psychological effects to shape collective behavior and social norms. It enforces conformity, discourages dissent, and serves as an effective tool for maintaining political power and control. Moreover, the media is essential in spreading and reinforcing fearbased political messages. The media often selectively reports on issues aligning with their ideological stance, amplifying public fears. In conclusion, fear’s strategic use is a powerful tool in political communication, capable of shaping electoral outcomes, influencing political decisions, and manipulating public sentiment. While effective for short-term political goals, its long-term effects on democratic processes and social trust are complex and often harmful. Political communicators must use fear cautiously, considering ethical implications and potential harm. Future research should explore the dynamics of fear and attention-based politics to develop more robust and ethical communication strategies.
| Mű típusa: | Cikk, tanulmány, mű |
|---|---|
| Egyéb cím: | Cross-sections of fear-based and attention-based politics in political communication |
| Befoglaló folyóirat/kiadvány címe: | Acta Universitatis Szegediensis : forum : acta juridica et politica |
| Dátum: | 2024 |
| Kötet: | 14 |
| Szám: | 1 |
| ISSN: | 2063-2525 |
| Oldalak: | pp. 141-156 |
| Nyelv: | magyar , angol |
| Kiadó: | Szegedi Tudományegyetem Állam- és Jogtudományi Kar |
| Kiadás helye: | Szeged |
| Befoglaló mű URL: | https://acta.bibl.u-szeged.hu/86823/ |
| Kulcsszavak: | Kommunikáció - politikai |
| Megjegyzések: | Bibliogr. a lábjegyzetekben ; összefoglalás angol nyelven |
| Szakterület: | 05. Társadalomtudományok 05. Társadalomtudományok > 05.06. Politikatudomány |
| Feltöltés dátuma: | 2025. már. 26. 14:53 |
| Utolsó módosítás: | 2025. már. 26. 14:53 |
| URI: | http://acta.bibl.u-szeged.hu/id/eprint/86832 |
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