Vas Bianka: Exploring attitudes towards a recent Hungarian film: analysing a special case with qualitative methods.
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Abstract
The Hungarian film industry and finances have shifted after the regime change. Since then, domestic films have attracted fewer Hungarian viewers to cinemas, a phenomenon that the viewership of the film Futni mentem (Gone Running), released at the end of 2024, seemed to have challenged. The aim of this study is to examine attitudes towards the film utilizing three qualitative methods. Content analysis and an expert in-depth interview were conducted to analyze the film’s communication platforms and method. Comments on social media posts were examined from a qualitative perspective to identify the most frequently recurring themes and attitudes. The results show that the film and its outstanding viewership are divisive among the commenters. Clusters can be formed based on the commenters’ knowledge and attitudes towards the film, which include the groups of enthusiastic fans, the interested ones, the outraged individuals, the disappointed, the skeptics and the domestic film avoiders.
| Item Type: | Conference or Workshop Item |
|---|---|
| Heading title: | Digital society and cultural impact |
| Journal or Publication Title: | Conference in cooperation with the European Association for Comparative Economic Studies |
| Date: | 2025 |
| ISBN: | 978-963-688-088-0 |
| Page Range: | pp. 369-384 |
| Language: | English |
| Publisher: | University of Szeged, Faculty of Economics and Business Administration, Doctoral School in Economics |
| Place of Publication: | Szeged |
| Event Title: | Green and digital transition, the 7th Conference in cooperation with the European Association for Comparative Economic Studies |
| Event Type: | Conference |
| Event Location: | Szeged |
| Event Dates: | 2025. június 18-20. |
| Related URLs: | https://acta.bibl.u-szeged.hu/89215/ |
| DOI: | 10.14232/gtk.ppsgdte.2025.22 |
| Uncontrolled Keywords: | Filmelemzés, Filmművészet |
| Additional Information: | Bibliogr.: p. 381-384. ; összefoglalás angol nyelven |
| Subjects: | 06. Humanities 06. Humanities > 06.04. Arts (arts, history of arts, performing arts, music) |
| Date Deposited: | 2025. Dec. 10. 14:19 |
| Last Modified: | 2025. Dec. 10. 14:19 |
| URI: | http://acta.bibl.u-szeged.hu/id/eprint/89237 |
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