%0 Journal Article
%@ 2062-1396
%A  Kaposi Zoltán
%D 2014
%F acta:33166
%J Köztes-Európa : társadalomtudományi folyóirat
%K Gazdaságtörténet
%N 1
%P 61-73
%T Egy hazai iparvállalat a multinacionális konszern ellen
%U http://acta.bibl.u-szeged.hu/33166/
%V 6
%X The study presents a case of the formation of the domestic manufacturing industry, particularly the history of the Patria Ersatz Coffee Factory in Nagykanizsa. In the Continental Europe  the  ersatz  coffee  production  and  trading  was  controlled  by  the  German  Franck Concern  through  a  hundred  years.  But  in  the  last  thirty  years  of  the  19th  century  the thought of development of the domestic industry strengthened in Hungary. This was used by the Nagykanizsa headquartered Schwartz and Tauber wholesale company, which built up his ersatz coffee factory in 1906. The company used his commercial network to distribute his products. The Patria gained a market share of 5–6% on the domestic market in two years. The investment came off with the support of the state and the city. The products of the Pátria represented high quality; this fact was proven by winning several fair awards. Market fight began among the two companies, yet the conditions were unequal. The subsistence of the Patria depended on whether he managed to gain orders from the state or large companies. After three years of successful operation the Patria was reorganised as a shareholder group, and later the shares were bought up by the Franck Concern.
%Z Bibliogr.: 73. p. és a jegyzetekben: p. 71-73.; Abstract