%0 Conference Paper %A Füzes Péter %A Szabó Roland Zs. %A Gódor Zoltán %B Central European PhD Workshop on Technological Change and Development %C Szeged %D 2020 %F acta:77663 %I Faculty of Economics and Business Administration Doctoral School in Economics %K Vezetés - vállalati %P 240-256 %T A game changer : exploring and exploiting cloud computing %U http://acta.bibl.u-szeged.hu/77663/ %V 4 %X Even Fortune 500 firms can disappear quickly because many of them fall into an exploitation trap. Examples show that certain organizations – that manifest ambidextrous features – can avoid the exploitation trap. But, how do they manage it? The Authors tracked the digital transformation of a Fortune 500 company in order to understand the strategic and organizational challenges and solutions to becoming resilient and prosperous. A cutting-edge example is shown in the paper about how an industry leader can exploit traditional industry while exploring and exploiting new ones and their markets at the same time. The Authors found that shaping an industry needs strong top-down leadership, and strong alignment between markets, strategy, and the configuration of the firm. %Z Bibliogr.: p. 254-256. ; ill. ; összefoglalás angol nyelven