?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=+Horv%C3%A1th+D%C3%B3ra&rft.aufirst=D%C3%B3ra&rft.aulast=Horv%C3%A1th&rft.date=2023&rft.isbn=978-963-306-960-8&rft.title=Mad%C3%A1rmegfigyel%C3%A9s+mint+a+marketingtudom%C3%A1ny+pszichedelikus+%C3%BAjra+%C3%A9rtelmez%C3%A9se+%3D+Birdwatching+as+a+psychedelic+reinterpretation+of+marketing+science+%3A+%5Babsztrakt%5D&rft.genre=proceeding