A hálózatépítésről alkotott vélemények és a network marketing tényezőinek vizsgálata = The opinion about networking and monitoring of the network marketing's factors

Kiss, Marianna and Csonka, Arnold and Berke, Szilárd: A hálózatépítésről alkotott vélemények és a network marketing tényezőinek vizsgálata = The opinion about networking and monitoring of the network marketing's factors. Taylor : gazdálkodás- és szervezéstudományi folyóirat, (7) 3-4. pp. 116-123. (2015)

[img] Cikk, tanulmány, mű
vikek_020_021_116-123.pdf

Download (264kB)

Abstract

In my study I represent the Network Marketing as a form of enterprise, which is really disputed networking subject in the last decades. Despite of the negative opportunities, the trade of MLM companies is extending in Hungary but especially in foreign countries. I constructed an anonym questionnaire to deeply recognise the personal opinions in this subject and to know the experience. Most people who took part in my research, is or was in connection with some MLM company. During the data processing I examined the questionnaire with several kinds of statistic methods and I analysed with the help of a computer programme. It was outstanding to see that networking people prefer in their life their personal development and self-education. However, in some case, the results disproved my waits, at the same time it can be said that most people have a negative attitude in connection with MLMs.

Item Type: Article
Journal or Publication Title: Taylor : gazdálkodás- és szervezéstudományi folyóirat
Date: 2015
Volume: 7
Number: 3-4
Page Range: pp. 116-123
ISSN: 2062-1396
Language: magyar
Uncontrolled Keywords: Hálózati marketing, Multi level marketing
Additional Information: Bibliogr.: p. 122-123.
Date Deposited: 2016. Oct. 17. 10:36
Last Modified: 2018. Jun. 26. 13:29
URI: http://acta.bibl.u-szeged.hu/id/eprint/36409

Actions (login required)

View Item View Item