Katona Norbert and Székely Levente: Attitude to gambling in Hungary segments-forming results of a large-scale survey. In: Közép-európai közlemények, (13) 3. pp. 217-236. (2020)
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Abstract
This paper focuses on presenting the attitudes of the adult Hungarian population toward games and playing, based on on an online survey for Hungarian National Lotteries (Szerencsejáték Zrt.) conducted in late 2016, representative of the adult population, with a sample of 2000 people. Secondary analysis highlights that respondents spontaneously associate games firstly with entertainment, which most of them primarily associate with children, recreation and board games. The result that most people tend to imagine families playing games the most, and the elderly the least reflects models of social learning. The research also reveals the most important dimensions of „a good game”: it should be entertaining, exciting, relaxing, thought-provoking, engaging and also developmental. While more than half of respondents agreed that games should be fun and have a winner, they consider the presence of a prize and luck less important, and the need for physical abilities and the presence of a loser were considered least important. These results may encourage gambling providers to optimise their range of products and services, although they are restricted by often under-regulated competitions, as well as the responsible game organisation principles they voluntarily follow. An additional but crutial finding that the playfulness is missing from everyday activities, work and studying the most, which also implies a need for revision of the supply side of the market.
| Item Type: | Article |
|---|---|
| Other title: | Szerencsejátékokhoz való fogyasztói viszonyulás Magyarországon egy nagymintás kutatás szegmens-képző eredményei |
| Heading title: | Közgazdaságtudomány rovat |
| Journal or Publication Title: | Közép-európai közlemények |
| Date: | 2020 |
| Volume: | 13 |
| Number: | 3 |
| ISSN: | 1789-6339 |
| Page Range: | pp. 217-236 |
| Publisher: | Egyesület Közép-Európa Kutatására, Szegedi Tudományegyetem Juhász Gyula Pedagógusképző Kar |
| Place of Publication: | Szeged |
| Related URLs: | http://acta.bibl.u-szeged.hu/71737/ |
| Uncontrolled Keywords: | Szerencsejáték, Fogyasztói magatartás |
| Additional Information: | Bibliogr.: p. 233-236. ; összefoglalás angol nyelven |
| Subjects: | 05. Social sciences 05. Social sciences > 05.02. Economics and business |
| Date Deposited: | 2021. Feb. 08. 13:52 |
| Last Modified: | 2021. Feb. 08. 13:52 |
| URI: | http://acta.bibl.u-szeged.hu/id/eprint/71800 |
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