Rekettye Gábor: New pricing models in the era of industry 4.0.
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Abstract
This conceptual study would like to draw attention to the effects of industry 4.0 on the pricing policies of the disruptor companies. The study concludes that the zone of pricing decisions is growing due to the impact of Industry 4.0. The different technologies offered by the digitalization makes it possible for the disruptor companies to use new pricing methods or use the old ones differently. Pricing has become, in most cases, the core element of the new business models the disruptors have created and practised. The study points out that besides new products and technologies, even new pricing models can be the primary constituents of the disruption. The study tries to categorize and describe the most exciting new pricing policies used by disruptor companies.
| Item Type: | Conference or Workshop Item |
|---|---|
| Heading title: | Marketing-menedzsment trendek, kihívások |
| Journal or Publication Title: | The Challenges of Analyzing Social and Economic Processes in the 21st Century |
| Date: | 2020 |
| Page Range: | pp. 242-253 |
| Event Title: | Társadalmi és gazdasági folyamatok elemzésének kérdései a XXI. században (2019) (Szeged) |
| Related URLs: | http://acta.bibl.u-szeged.hu/id/eprint/71996 |
| DOI: | 10.14232/casep21c.17 |
| Uncontrolled Keywords: | Árképzés - ipari |
| Additional Information: | Bibliogr.: p. 252-253. ; összefoglalás angol nyelven |
| Subjects: | 05. Social sciences 05. Social sciences > 05.02. Economics and business |
| Date Deposited: | 2021. Feb. 16. 15:21 |
| Last Modified: | 2022. Nov. 08. 13:38 |
| URI: | http://acta.bibl.u-szeged.hu/id/eprint/72040 |
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