Business image and strategies in Romanian agritourism

Iosim Iasmina and Popescu Gabriela and Suba Anka and Sirbulescu Claudia: Business image and strategies in Romanian agritourism. In: Review on agriculture and rural development, (10) 1-2. pp. 107-114. (2021)

Cikk, tanulmány, mű agricul_review_2021_001_002_107-114.pdf Download (706kB)

Abstract

Business image is a paramount when it comes to improve a company’s desirability as a borrower, client, customer, employer, supplier, etc. The most important strategies to build up business image are creating a website, creating straightforward, easy-to-understand pricing, designing the business image, doing a referral exchange, encouraging personal recommendations, listing creatively and widely, maintaining a customer database, maintaining good employee relations, making a marketing plan, making the business look good, naming and branding, and using the press. The paper presents the most important strategies illustrated by three Romanian agritourism guesthouses.

Item Type:	Article
Journal or Publication Title:	Review on agriculture and rural development
Date:	2021
Volume:	10
Number:	1-2
ISSN:	2677-0792
Page Range:	pp. 107-114
Language:	English
Publisher:	University of Szeged, Faculty of Agriculture
Place of Publication:	Szeged
Related URLs:	http://acta.bibl.u-szeged.hu/74663/
DOI:	10.14232/rard.2021.1-2.107-114
Uncontrolled Keywords:	Turizmus - falusi - Románia, Vendéglátás - idegenforgalom - Románia
Additional Information:	Bibliogr.: p. 113-114. ; ill. ; összefoglalás angol nyelven
Subjects:	05. Social sciences 05. Social sciences > 05.07. Social and economic geography
Date Deposited:	2022. Mar. 24. 11:06
Last Modified:	2022. Mar. 24. 11:06
URI:	http://acta.bibl.u-szeged.hu/id/eprint/74703

Actions (login required)

View Item