Business image and strategies in Romanian agritourism

Iosim Iasmina and Popescu Gabriela and Suba Anka and Sirbulescu Claudia: Business image and strategies in Romanian agritourism. In: Review on agriculture and rural development, (10) 1-2. pp. 107-114. (2021)

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Business image is a paramount when it comes to improve a company’s desirability as a borrower, client, customer, employer, supplier, etc. The most important strategies to build up business image are creating a website, creating straightforward, easy-to-understand pricing, designing the business image, doing a referral exchange, encouraging personal recommendations, listing creatively and widely, maintaining a customer database, maintaining good employee relations, making a marketing plan, making the business look good, naming and branding, and using the press. The paper presents the most important strategies illustrated by three Romanian agritourism guesthouses.

Item Type: Article
Journal or Publication Title: Review on agriculture and rural development
Date: 2021
Volume: 10
Number: 1-2
ISSN: 2677-0792
Page Range: pp. 107-114
Language: English
Publisher: University of Szeged, Faculty of Agriculture
Place of Publication: Szeged
Related URLs:
DOI: 10.14232/rard.2021.1-2.107-114
Uncontrolled Keywords: Turizmus - falusi - Románia, Vendéglátás - idegenforgalom - Románia
Additional Information: Bibliogr.: p. 113-114. ; ill. ; összefoglalás angol nyelven
Subjects: 05. Social sciences
05. Social sciences > 05.07. Social and economic geography
Date Deposited: 2022. Mar. 24. 11:06
Last Modified: 2022. Mar. 24. 11:06

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