Vas Bianka: Exploring attitudes towards a recent Hungarian film: analysing a special case with qualitative methods.
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Absztrakt (kivonat)
The Hungarian film industry and finances have shifted after the regime change. Since then, domestic films have attracted fewer Hungarian viewers to cinemas, a phenomenon that the viewership of the film Futni mentem (Gone Running), released at the end of 2024, seemed to have challenged. The aim of this study is to examine attitudes towards the film utilizing three qualitative methods. Content analysis and an expert in-depth interview were conducted to analyze the film’s communication platforms and method. Comments on social media posts were examined from a qualitative perspective to identify the most frequently recurring themes and attitudes. The results show that the film and its outstanding viewership are divisive among the commenters. Clusters can be formed based on the commenters’ knowledge and attitudes towards the film, which include the groups of enthusiastic fans, the interested ones, the outraged individuals, the disappointed, the skeptics and the domestic film avoiders.
| Mű típusa: | Konferencia vagy workshop anyag |
|---|---|
| Rovatcím: | Digital society and cultural impact |
| Befoglaló folyóirat/kiadvány címe: | Conference in cooperation with the European Association for Comparative Economic Studies |
| Dátum: | 2025 |
| ISBN: | 978-963-688-088-0 |
| Oldalak: | pp. 369-384 |
| Nyelv: | angol |
| Kiadó: | University of Szeged, Faculty of Economics and Business Administration, Doctoral School in Economics |
| Kiadás helye: | Szeged |
| Konferencia neve: | Green and digital transition, the 7th Conference in cooperation with the European Association for Comparative Economic Studies |
| Konferencia típusa: | Konferencia |
| Helyszin: | Szeged |
| Dátum: | 2025. június 18-20. |
| Befoglaló mű URL: | https://acta.bibl.u-szeged.hu/89215/ |
| DOI: | 10.14232/gtk.ppsgdte.2025.22 |
| Kulcsszavak: | Filmelemzés, Filmművészet |
| Megjegyzések: | Bibliogr.: p. 381-384. ; összefoglalás angol nyelven |
| Szakterület: | 06. Bölcsészettudományok 06. Bölcsészettudományok > 06.04. Művészetek (művészetek, művészettörténet, előadóművészetek, zene) |
| Feltöltés dátuma: | 2025. dec. 10. 14:19 |
| Utolsó módosítás: | 2025. dec. 10. 14:19 |
| URI: | http://acta.bibl.u-szeged.hu/id/eprint/89237 |
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